Using Google Trends to Create Content
As an independent e-commerce retailer, content creation and scheduling can be a grueling and time consuming task. Discovering the tools and data available through Google Trends not only allows you access to a year’s worth of blog topics and social media content, but will give you a competitive edge with trending topics relevant to your target audience.
Monitoring Trends and Keywords by Industry
Visit Google Trends and enter the “Explore” tab found on the homepage sidebar. Here, you can filter your keyword search by region, time range, category, and search method. For this example, we will use Google Trends to find relevant keywords for the autos & vehicles industry. By narrowing our search to the United States region, looking at the past 12 months, and specifying the category as autos & vehicles we can analyze the popularity peaks for autos & vehicles and find some of the hot topics people are searching for.
Now that the parameters of the search have been established, we can analyze interest over time from the past 12 months and determine when autos & vehicles reach their peak popularity on Google. Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak.
Looking at the chart below, we see that the category we have selected reaches its max popularity in mid-April, and maintains a high-level of popularity through mid-August. Knowing this, we can work to increase content creation during this five-month period and potentially see a raise in website traffic, social media engagement, and customer conversion rates.
For a more indepth look at what our target audience is searching for, we look to the search queries section on our Google Trends report. This section separates search queries related to your report in two ways; rising keywords and top keywords.
* Top – The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often, and a value of 0 is a query searched for less than 1% as often as the most popular query.
* Rising – Queries with the biggest increase in search frequency since the last time period. Results marked “Breakout” had a tremendous increase, probably because these queries are new and had few (if any) prior searches.
Looking through some of the top and rising search queries for our Google Trends report, we see that some of the top searches include car manufacturers, car brands, and even specific models. We can take these popular search queries and transform into blog posts, social media posts, or even incorporate them into a marketing strategy.
The final piece of a Google Trends report is the “Search Topics” section. This section provides topics that users within our report also searched for on Google. Similar to the search queries, these results are categorized by rising and top search topics. These results make excellent blog post topics that can boost SEO stats and google rankings.
Taking advantage of the tools available through Google Trends will allow store owners to stay ahead of the competition, make accurate predictions regarding trends in their niche, and find inspiration for blog posts and social media content.