The Psychology of Pricing for Online Stores

The Psychology of Pricing for Online Stores

Making purchases, whether in-person or online, is a psychological process for consumers. A number of factors come into play when our customers buy products, which means we cannot leave anything to chance as independent e-commerce retailers.There are numerous tactics...
3 Ways to Build Trust with Customers

3 Ways to Build Trust with Customers

Trust and distrust mark the difference in probability for gain and probability for loss. With the various advertising and marketing resources available to independent e-commerce retailers, bringing visitors to your site is fairly easy. Earning and maintaining trust is...