by Myron Goldsmith | Jun 18, 2018 | Distribution, E-commerce, Online Store
Instagram recently announced it will be adding product tagging to its stories feature. This comes shortly after its release of shoppable Instagram posts in partnerships with major e-commerce platforms like Shopify and BigCommerce. With its latest release, Instagram...
by Myron Goldsmith | Aug 3, 2017 | Digital Marketing, E-commerce, Online Store
It isn’t easy to stand out as an independent e-commerce retailer. When selling common products, competing against established e-commerce platforms and well-known online stores can seem daunting. However, every day new businesses are entering these saturated markets...
by Myron Goldsmith | Jul 25, 2017 | Digital Marketing, Online Store
As humans, we tend to like what other people like. Online retail often boils down to a popularity contest, and product reviews play a major role in determining what’s ‘popular’. Aside from improving SEO and Google ranking, product reviews serve as third-party...
by Myron Goldsmith | Jul 24, 2017 | Digital Marketing, Online Store
Pictures are worth a thousand words, except when it comes to selling jewelry. Beautiful and eye-catching product image are essential, but how you describe jewelry pieces is equally, if not more, important. Let’s discuss some best practices for writing elegant product...
by Myron Goldsmith | May 5, 2017 | Digital Marketing, Online Store
Often referred to as a slogan or catchphrase, successful brands have one line that is imprinted in the minds of their customers. For Nike, it’s ‘Just Do It.’ Harley Davidson, ‘American by Birth.’ These brands have found the Holy Grail by developing brand messages that...
by Myron Goldsmith | May 1, 2017 | Digital Marketing, E-commerce, Online Store, Uncategorized
We’ve discussed how to tailor your purpose with Brand Identity, now it’s time to discuss how to position your brand image to influence the way customers perceive you. A strong brand image in combination with a solid brand identity can propel a business into a new...
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