by Myron Goldsmith | Jun 5, 2018 | Digital Marketing, E-commerce
From clicking links to adding payment information, retailers and consumers alike often complain of the bulky and unsavory process that is online shopping. Even with one-click checkouts and shoppable posts on social media, placing an order online can still be a pain....
by Myron Goldsmith | Aug 3, 2017 | Digital Marketing, E-commerce, Online Store
It isn’t easy to stand out as an independent e-commerce retailer. When selling common products, competing against established e-commerce platforms and well-known online stores can seem daunting. However, every day new businesses are entering these saturated markets...
by Myron Goldsmith | Jul 26, 2017 | Digital Marketing
Marketers are constantly searching for new ways to reach and engage with customers. Live Video serves as an excellent medium for connecting with audiences in real-time. With all major social media channels adopting their own streaming services, marketers are beginning...
by Myron Goldsmith | Jul 25, 2017 | Digital Marketing, Online Store
As humans, we tend to like what other people like. Online retail often boils down to a popularity contest, and product reviews play a major role in determining what’s ‘popular’. Aside from improving SEO and Google ranking, product reviews serve as third-party...
by Myron Goldsmith | Jul 24, 2017 | Digital Marketing, Online Store
Pictures are worth a thousand words, except when it comes to selling jewelry. Beautiful and eye-catching product image are essential, but how you describe jewelry pieces is equally, if not more, important. Let’s discuss some best practices for writing elegant product...
by Myron Goldsmith | Jul 23, 2017 | Digital Marketing, E-commerce
While most senior citizens remain separated from the digital world, many are logging on and connecting online through smartphones and social media. With numbers increasing, should independent online retailers reconsider building target audiences with a specific focus...
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