The Social Sales Channel

Instagram recently announced it will be adding product tagging to its stories feature. This comes shortly after its release of shoppable Instagram posts in partnerships with major e-commerce platforms like Shopify and BigCommerce. With its latest release, Instagram...

Adobe’s Magento Acquisition Analyzed

On May 21, Adobe announced it was buying Magento for $1.68B to expand its reach in e-commerce. Magento is an e-commerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look,...